![]() ![]() The general belief is that Southwest went into Jackson to curry favor with the Senator. Lott was an influential member who at one time chaired the aviation subcommittee in the Senate. You see, Trent Lott (MS-R) was a long-time US Senator and former majority leader who stepped back after a scandal. Of course, that probably wasn’t the plan anyway. That thin schedule was a pure leisure play for Orlando with limited connecting opportunities through the other cities. In the last few years while it was there, Southwest flew once or twice a day to Baltimore, twice or thrice daily to Houston, once daily to Orlando, and once or twice daily to Chicago. For that reason, we can see how Southwest used to serve the market. We don’t know the schedule for Jackson just yet, but it does hold the dubious distinction of being one of the only cities Southwest has ever left. So, let’s dive into Jackson, Chicago/O’Hare, and Colorado Springs. ![]() While many of Southwest’s new cities - including Savannah - fall into a standard pattern (heavy leisure, primary airports, etc), three of these are worth a closer look. Oh sure, it’s not in a traditional way, but it sure is the basis for how Southwest is bringing new dots on to its route map. With every announcement, Southwest begins to look more and more like a hub-and-spoke carrier. Then just yesterday, it published schedules for Colorado Springs and Chicago/O’Hare. ![]() While I was traveling last week, Southwest announced Savannah, Jackson (MS), and Colorado Springs. For an airline that hasn’t rolled out many new cities in some time, Southwest sure is active these days. ![]()
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